Category Archives: Publishing

A new approach to sports journalism

A few weeks ago, I wrote about a big problem facing sports journalism. I wanted to expand on that thought because I think it coincides with another issue with the industry. The situation, as many know, is that budget cuts and layoffs are sweeping across the newspaper industry. That doesn’t bode well for those of us who need to travel, whether by car or by plane, to different cities for coverage of our local sports teams. Making it to different stadiums, spending time in hotels, covering dining costs and everything else involved with a trip is getting costly.

Is it really worth sending one or two reporters hundreds of miles away for usually two days and one night — on the paper’s dime, mind you — just to write a recap for a game that is over and done with in usually two and a half hours?

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Filed under Communication, Journalism, Media, Newspapers, Personal, Publishing, Social Media, Sports, Twitter, Writing

Sunday reads

Busy last week and then Pittsburgh ended up with like two feet of snow. Pretty crazy. I’ll be posting an update on this post and have another Serra Media blog post this week, so be on the lookout for that.

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Sunday reads

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The theory behind a paywall for a small-market, local newspaper

Early in my internship with Serra Media, I’ve  had the opportunity to work with journalists and managers in the new media field. It’s been enjoyable learning about different strategies and reasons behind newspaper’s decisions. This post was written for Serra Media’s blog and focuses on one of the newspaper’s that run a hyperlocal Newsgarden site, the Walla Walla Union-Bulletin.

A little more than a year ago, the main newspaper for the Walla Walla Valley in Washington state, the Union-Bulletin, considered a major change in its website design. A controversial part of that redesign involved creating a paywall — giving full access to stories only if you were a paying subscriber.

But for a small-market newspaper, the decision might be the right one.

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Sunday reads

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GQ sees iPhone app numbers increase, could be a good sign

About two months ago, I brought up how GQ beginning to sell issues of its magazine as an Apple iPhone app. For $2.99, buyers would a digital version of the publication, as well as multimedia, video, audio and everything else that you can’t get with a print version.

And, now, Conde Nast, the company that owns GQ, released numbers on the first couple months of the experiment. For the December issue, the first month of the app, GQ sold 6,614 copies and roughly 12,000 copies of the January issue. After Apple’s 30 percent fee for selling an app, that comes out to be about $39,000 for the first two issues.

Yeah, not a lot, especially when GQ has more than 227,000 newsstand and 685,000 paid subscriptions.

Still, Conde Nast and other agencies see these numbers as an encouraging sell to the mobile reader. And with Apple’s tablet set to launch, well, any day now, I wouldn’t be surprised to see GQ’s numbers jump even more in February and for more magazine publications to start making the switch.

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The New York Times will charge for online access

And there it is.

With recent reports surfacing that the New York Times would experiment with an online paywall, the Times announced today that it will start to charge readers for online content. This pretty much sums up the news:

Starting in early 2011, visitors to NYTimes.com will get a certain number of articles free every month before being asked to pay a flat fee for unlimited access. Subscribers to the newspaper’s print edition will receive full access to the site.

Times executives said that while a pay plan will be implemented, they haven’t determined the exact cost or how many free articles will be available per month, saying that the number could change depending on reader demand and the economy. Executives also said that this decision is not to combat the current economic struggle with businesses and ads, but to develop a new long-term revenue source.

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